Four principles that help you to successfully navigate through the digital transformation:
Make the "4
principles of success in a digital world" part of your daily life at work.
The compass for success in digital transformation is where north is
connectedness and south is simplicity. In the west you will find adaptiveness
and differentiation is to the east.
Connectedness means
to be connected to your customers, your suppliers, your
partners and all of your stakeholders. But it also means to invest
into connectivity and the associated technologies. This is fundamental. It is
the most important principle. For you and the people in your organisation this
means to actively increase the level of connectedness by using social networks,
social media and personal contacts. A low level of connectedness means failure
in digital transformation!
Simplicity means
reduction of complexity. Reduction is the essence of simplicity.
If you reduce complexity, your communication will become easier. Simple
communication means, that people will better understand your messages.
Simplicity is an accelerator in digital transformation. Easy services, easy
products combined with simple communication and you will pick up speed and your
chance for succees is increased. Unnecessary complexity means, that you might
get stuck along the digital transformation. Or at least, it will slow you down.
Adaptiveness means
to start lean, use agile methods and have an open mindset to
constantly adapt to new situations. This is a tough one. You need to address
your corporate culture. You might need to reduce the level of control and
hierarchy in your organisation. Success in digital transformation means, that
often you do not know the final targets that you will achieve. Failure is
part of the game. Adaptive companies have a good chance to succeed in
digital transformation.
Differentiation means
the opposite of "copy and paste". Don't try to imitate
successful digital companies. There is only one google, one Uber ore
one amazon.com. Differentiation is based on unique value propositions. This
means, that success in digital transformation is much more than to add
some technological improvements to your products and services. It's about how
you come up with stunning value propositions using the possibilities offered by
digital innovation. Outside-in attitude and design thinking will help you
on this part.
Now: take a piece of paper. Draw a compass with the 4 principles described
above. Spend 5 minutes writing down what comes up to your mind. Take a picture
of it with your smartphone.
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